Damac Properties: Redefining Luxury Real Estate in Dubai and Beyond
Damac Properties, established in 2002 by billionaire entrepreneur Hussain Sajwani, has emerged as one of Dubai’s most prominent luxury real estate developers. Known for its bold designs, branded collaborations, and master-planned communities, Damac continues to shape the upscale segment of Dubai’s property market while also expanding its international portfolio.
Damac’s Market Performance in Dubai (2024–2025)
In 2024, Damac contributed approximately 9.7% of all residential property transactions in Dubai, placing it among the top 5 developers in the emirate.
The company recorded over 10,500 units sold in Dubai last year, driven by strong investor demand in key projects such as Damac Lagoons and Damac Hills 2.
Its headline-grabbing success came with the Damac Lagoons Islands launch, where AED 10 billion worth of properties were sold within just 10 hours, reflecting exceptional demand for branded waterfront developments.
According to the Dubai Land Department, Damac consistently ranks as one of the top-performing private developers in terms of sales volume and transaction value.
Major Developments in Dubai
Damac’s developments cater to a broad range of buyers — from entry-level luxury to ultra-high-net-worth individuals.
Damac Lagoons
A Mediterranean-inspired waterfront community in Dubailand.
Features themes from coastal cities like Santorini, Portofino, and Venice.
Offers townhouses and villas with prices starting around AED 1.9M, delivering 6–8% rental yields.
Damac Hills & Damac Hills 2
Self-contained communities with villas, apartments, schools, parks, supermarkets, and Trump International Golf Club.
Villas in Damac Hills 2 offer high rental returns and capital appreciation of over 3% YoY.
Safa One & Safa Two by de GRISOGONO
Twin towers along Sheikh Zayed Road, branded by Swiss luxury jeweler de GRISOGONO
High-end apartments with rooftop tropical gardens and panoramic views.
Business Bay & Dubai Marina Projects
Damac Maison, Paramount Hotels & Residences, and DAMAC Residenze in Dubai Marina remain top-performing for short-term rentals and international buyers.
DAMAC Residenze is one of the tallest residential towers in Dubai (335m, 85 floors).
Damac’s Global Presence
While Dubai remains its core market, Damac is rapidly expanding its international footprint
United Kingdom
Developed Damac Tower Nine Elms London in partnership with Versace — one of the most luxurious branded towers in the UK.
Saudi Arabia
Partnering on hospitality and residential projects aligned with Vision 2030.
Maldives & Jordan
Exploring ultra-luxury resort developments and branded residences.
United States
Through parent group Damac International, the brand is assessing opportunities in New York and Miami.
In 2024, international projects contributed 12% of Damac’s total revenue, a figure projected to increase as it secures more land globally.
Strategic Advantages of Buying Damac Properties in Dubai
experience
Luxury Positioning
Damac is a pioneer in branded residences, working with names like Versace, Fendi, Cavalli, and Paramount.
Investor-Friendly Payment Plans
Offers flexible post-handover payment schemes and low initial down payments (as little as 10%).
High Rental Yields
Average net ROI of 6–8% across prime locations, making Damac properties ideal for investors.
Lifestyle Amenities
Integrated communities offer pools, gyms, golf courses, spas, international schools, and malls.
Buyer Considerations
While Damac is known for innovation and luxury, buyers should be aware of:
- Project delays: Some past developments faced extended handover timelines.
- Customer service concerns: Certain investors reported communication issues during the booking or EOI refund process.
- Service charges: Luxury amenities can lead to higher annual maintenance fees.
Due diligence is key. Working with experienced brokers or legal advisors is highly recommended when purchasing off-plan properties.
FAQs – Damac Properties Developer
Damac specializes in luxury and branded residences, collaborating with global names like Versace, Cavalli, and de GRISOGONO, setting it apart in the premium segment.
Yes. Damac projects typically yield 6–8% annual ROI, especially in Damac Hills and Dubai Marina, making them attractive to local and overseas investors.
Yes. Damac has international projects in the UK, Saudi Arabia, Qatar, and is exploring new ventures in the U.S. and Maldives.
In some cases, like the Damac Lagoons launch in 2024, billions of dirhams worth of units sold out within hours, showing high demand.
Top-performing communities include Damac Lagoons, Damac Hills, Safa One & Two, and Dubai Marina’s branded residences.